FAKTOR-FAKTOR TAMPILAN UI/UX YANG MEMPENGARUHI PSIKOLOGIS MANUSIA

Abstract

The rapid development of digital information technology (internet) is currently influencing human lifestyles in terms of processes, mindsets, and communication or interactions that change along with technological advances. In building a website or application, an attractive appearance is needed so that it can affect human psychology. The purpose of this study is to find out what factors influence the appearance of UI/UX on human psychology, so that users are interested and want to use it again. The research method used is qualitative. Data was collected through observation and interviews. The results of this study are UI/UX display factors that affect human psychology, namely the use of colors, font shapes, and available features.